Old Media Still Important

Americans are turning to ‘old media’ to get their news.  A new Pew Survey shows that for breaking news TV is the first media of choice.  In a very encouraging sign, ‘Newspapers and newspaper websites ranked first or tied for first as the resource Americans rely on in 11 of the 16 key categories’.

The fact remains that while there may be more news outlets, those that generate content will have the competitive edge over those that repackage the news.

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Posted on October 1, 2011, in Newspapers, Television, Uncategorized and tagged , , , , , . Bookmark the permalink. Leave a comment.

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