#Radio – What Women Want

#westernma #radio #program #women #females —  A new survey of women reveals what attracts them to certain features on a morning radio show.

One key finding:   Less than 40% of all women who listen to morning radio told us there is even one bit or feature they look forward to hearing in the morning. That seems to say that collectively, radio’s morning show content isn’t good enough.

Published by kevin lynn

Interested in business leadership and execution. I am a former radio talk host, news bureau chief and air personality who continues to follow the media and the world issues in general. Whatever grabs my attention I will be blogging about it.

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